Killer App Formula
[1/2] from: ryanc::iesco-dms::com at: 13-Aug-2001 15:00
Lets work this killer app thing down to a formula...
Napster
Peer music "sharing." Its "success" seems largely due to the direct purpose
of the app, in that it was not for sharing other files. Consisted of
Integrated music player, flaky peer file transfer, chat, and search. Many
attribute its success to its peer architecture, but that's only a small part.
Napster's real success was in its way it "convinced" its users to break the
law. Suddenly everyone was a fearless music pirate, plundering the seas of
the world wide web, ferociously ready to behead the plump recording industry.
Napster remains a testament of how powerful the right mixture of ideology and
personal gain can be.
Real player
Streaming video and music player.
Flash
Web page embedded animation and sound. Typically faster than real player.
Popular for company index pages and online funnies.
Instant Messaging
Interesting niche between email and chat. Allows somewhat real time
conversion over the net, much like passing notes. Interestingly most client
have many rarely used features.
Java
Promised cross platform programming. Missed its mark, but still highly
popular. Clever marketing along with tremendous free and paid advertising
helped.
Doom
Great 3d graphics for its time, mixed neat weaponry, ugly monsters, and lots
of shooting. Multiplayer.
Ebay
Auction site. Makes it easy for people to buy and sell things online at a
fair price.
Anti Virus
Battles that other killer application, the computer virus.
E-Mail
Many people buy computers just for this application. Seems to have brought
about a world resurgence in letter writing.
Chat
Real time typed communication, in "rooms" or private. Originally a hit for
sys-admins, then lonely people over the internet, it now is often used in
online games, customer service, and business meetings. Maybe the oldest
killer app.
Web Browser
The killer app that changed it all. Brought GUI to the web, ruining it
forever. Now any nimrod that could push a button could traverse the world on
a computer. Reminiscent of the invention of the automobile.
File Transfer
Well, sharing files was once a really big deal.
Graphical User Interface
Another killer app that changed everything. Enabled anybody that could push a
button to be able to use a computer instantly without having to read the
manual first.
Of course there are many more of these not listed. I can see allot of
commonality from the just those I did list. They all were relatively new in
their category when they became popular. Most made something easier and/or
faster. Nearly all were free, at least to some extent. Most involve some
sort of sharing of media. Nearly all have some communication aspect. Most
had pretty direct intentions.
We can categorize a bit...
The web browser, Flash, Real Player, and to a certain degree Java are display
technologies.
Email, chat, and IM are personal communication technologies.
File transfer, the web browser, and Napster are sharing technologies.
Doom is a shootem up game.
Ebay and Napster are trade centers.
Anti Virus software is a utility.
The GUI, Java, and the web browser are operating platforms.
It seems with the display technologies, faster is important, but being first
or the most popular is most important.
With personal communication technologies a need for diversity might explain
the niche of IM.
The viewing of ebay and napster as trade centers is thought provoking.
Hmmm... A rebol version of either of these would work nice.
--Ryan
[2/2] from: inetw3:mindspring at: 14-Aug-2001 12:07
Look closely at those apps for a minute, closer, come on
closer. What do you really see? They all have or had the
ability to stimulate the brain through one or more of the five
senses through a machine.
Each one were suppose to connect you to a person, but they
rarely were used for that. They were used to get our personal
feelings out there while we hid behind those keyboards.
Stimulation is great but depression is worse so they must leave
you with something. What did they leave YOU with? How about
a sense of control and self gratifacation? Wich were not really
percieved in the real world, so to get the fix people keep going
back for sound, speed, destruction, animation, power, and closure.
Build that and give it away for free, step back and watch them buy
it over and over again.
2cents... Killer app? Free internet access but prepay for your choice
of content... Rebol can do this easily. Bundle sight content for the
customer and let them download through a Rebol peer-net Search
engine. Don't log on to internet, but peers with a wide area network
behind them.
Think College...............
Requested info is bundled into personal portals, logged, just in case
they must share net content with others in there area. Every thing
seeable on the internet is public domain, they don't have to pay
for content just to see it, you make rebol code that shows it to them.
Can't really be stopped, or sued, the content was put there for the
public, and now they can get it, share it, search it by way of stored
peer net info without AOL, Earthlink, MSN, BellSouth, etc...
Those guys will start making someone pay for there stuff, but people
will not stop using Rebol as the messaging language of choice,
because REBOL has given them self Gratification. FREE INTERNET
ACCESS.
Start small, pump it through email, then try putting personal portal script
in there free pages at places like Geo or Angelfire. GO FOR IT.
True Rebols with a rebellious cause. Over throw
the
IE's (Internet Empires) take away the ISP.