The REBOL Marketing Approach
[1/2] from: ryan::practicalproductivity::com at: 18-Dec-2007 0:02
This two headed marketing approach is ALL that is required to make REBOL
a commonly known technology.
#1 Pound the blogosphere! Bombard bloggers with press releases, comment
on articles, and tell all about rebol. Ok, we have been doing the
latter, but its the first two that do the magic. Give those bloggers
good controversial story ideas with an up-and-coming lean. This is a
highly effective and proven strategy, and I have seen it work nicely
even for some stupid ideas. It takes a surprisingly minimal effort too.
The concept you want to push is important too, and that is that rebol
opens up a new dimension for programmers, ways of programming not before
practical. A few amazing testimonials might help. You might add the fact
that once you do REBOL, you never want to go back to the old ways!
#2 Forefront. If I dont want to program my Gphone in Java, what about
rebol? Maybe not the Gphone, but these type of up-and-comers. Being
involved in these latest greatest techs is very critical! It puts rebol
in with the movers and shakers of the programming world, people looking
to learn new things, and highly valued exposure. Costly it is, so choose
very wisely.
Other strategies are nice, but this is practical, doable, and will FOR
SURELY WORK.
Godspeed,
--Ryan Cole
long time rebol addict & marketing wannabe
[2/2] from: nick1::musiclessonz::com at: 18-Dec-2007 3:25
Hi Ryan :)
I can attest for the 1st approach. Google search results represent a
real measure of marketing success, and also dramatically improve the
exposure that they reflect. Top rankings for generic terms represent
genuine popularity and are a measure of true public awareness.
Google's algorhythm is driven by links on other web sites, and
blogging, commenting, linking of any kind genuinely helps. I've
noticed over the years how even commenting of forums with a link to
various web pages of my own has dramatically improved their rankings.
That's something that everyone in the community can do, and links on a
large variety of _popular_ sites (sites with high google rankings
themselves) is what really has an impact. If we want to see Rebol
appear in the first few pages of results for "computer progamming",
software development
or any generally related topic, links to Rebol
need to appear on sites that come up in those pages. Anyone who has
an interest in Rebol can help by posting comments whenever they get a
chance, anywhere they think about it. Every link moves Rebol closer
to those first few pages, and attracts more eyeballs, and that leads
to more related links...
Quoting Ryan Cole <ryan-practicalproductivity.com>: